How does it feel to taste the 20 Best Nihoncha 2025 Award Winners?It feels like entering the sharpest edge of Japan’s tea evolution. Brewing each tea with absolute precision — under a guidance so meticulous it becomes unmatchable — you unravel the true narrative of...

In a world rushing forward with relentless speed, the art of pausing has become rare. Yet within the Japanese tea tradition, there exists a practice built entirely around stillness, sincerity, and the beauty of everyday simplicity — Senchadō, the Way of Sencha. Attending a Senchadō...

Viktoryia Toma — founder of Ikigai-Shu and Ikigai-Cha Japanese Tea Academy — proudly represented the United Arab Emirates at the Annual Japanese Tea Conference in Kyoto on July 22nd, 2025. As the official UAE representative of the Global Japanese Tea Association and the only certified...